The 12 Core Values of Thailand

The 12 Thai Values are:

  1. Upholding the three main pillars of the country: the nation, the religion, and the monarchy;
  2. Showing honesty, sacrifice, and patience with a positive attitude for the interest of the public;
  3. Practicing filial piety towards parents, guardians and teachers;
  4. Seeking both direct and indirect knowledge and education;
  5. Preserving Thai traditions and cultures;
  6. Practicing morality, integrity, considerateness, generosity, and sharing;
  7. Understanding and learning true democratic ideals with His Majesty the King as Head of State;
  8. Maintaining discipline and respectfulness for laws and the elderly;
  9. Being conscious and mindful of one’s actions in line with His Majesty’s the King’s royal statements;
  10. Applying His Majesty the King’s sufficiency economy ideas to save money for times of need, being moderate with surpluses for sharing or expansion of business, while at the same time having immunity to hardships along the way;
  11. Keeping physically and mentally strong, unyielding to evil powers or desires and having a sense of shame over guilt and sins in accordance with religious principles;
  12. Putting the public and national interest before one’s own interest.